Event objectives, target audience and challenges
In april 2026, Golazo Brands hosted its annual SponsorLive Conference & Awards at the Proximus Lounge in Evere, Brussels. They gathered an exclusive audience of Marketing Managers, Partnership Directors and brand leaders representing some of the largest sponsorship budgets in Belgium and across Europe.
Beyond conferences, pitches and awards, the stakes went further than a simple event activation :
How do you transform a high-level B2B audience from observers into participants, and make partnership thinking tangible?
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The sharingbox Photobooth Solution
Rather than a single activation, sharingbox proposed a dual-experience approach : a GREENSCREEN with a football balloon, allowing guests to project themselves into a sports-inspired universe, and a CHOOSE YOUR A.I. STORY concept where participants could generate a unique, personalized visual story.
Two activations, one objective :
Give every attendee a personal experience of what sponsorship can emotionally generate.
Discover the concepts and the hardware behind this event activation :
Campaign results, engagement metrics and ROI
Clean, premium scenography seamlessly integrated into the SponsorLive environment. Guests stepped in between sessions, chose their experience, and left with something personal and shareable. The room changed. The conversations followed.
This activation proves that even in B2B environments, experiential activations can deepen engagement, strengthen relationships and reinforce positioning, and that sharingbox has been the trusted partner for 5 years in a row.
Results with 151 attendees :
Event photos, activation moments and highlights
Discover photos from the SponsorLive 2026 activation and see how sharingbox helped turn a sponsorship-focused B2B conference into an interactive brand experience. Through AI-powered content creation and immersive engagement, attendees became active participants rather than passive spectators.
See the Event in Action
Client Testimonial
“We may forget the words, but we always remember the feeling.”
Thierry De Ridder, Strategic & Communication Director, Golazo Brands
The Challenge of the Event and Our Solution
How did sharingbox create a tailored experience for Golazo Brands ?
For the SponsorLive Conference & Awards 2026, sharingbox designed two complementary activations tailored to Golazo Brands’ sponsorship ecosystem: a branded Greenscreen experience and the Choose Your A.I. Story concept. Attendees could immerse themselves in a sports-inspired environment or generate a personalized AI-powered visual story. Both experiences were designed to transform sponsorship from a business topic into a memorable and shareable experience, while reflecting the premium positioning of the event.
What interactive experience works best for a sponsorship conference ?
At sponsorship and partnership events, interactive experiences should encourage participation while reinforcing brand messaging. For SponsorLive 2026, sharingbox combined a customized Greenscreen activation with an AI-generated storytelling experience. This approach gave guests a personal takeaway linked to the event theme, creating meaningful engagement and stimulating conversations between marketing and partnership professionals.
How can brands engage attendees at a B2B conference ?
Engaging a B2B audience requires more than traditional networking opportunities. During the SponsorLive Conference & Awards, sharingbox introduced experiential activations that encouraged attendees to actively participate rather than simply observe. The Greenscreen and Choose Your A.I. Story concepts provided personalized content that participants could instantly share, helping to increase interaction, engagement, and brand recall throughout the event.
How can experiential activations strengthen brand relationships in B2B events ?
Experiential marketing can create stronger connections by giving attendees memorable and personalized experiences. At SponsorLive 2026, the activations allowed guests to engage directly with the event environment through customized visual content. With 116 AI-generated images created during the event, the experience demonstrated how interactive activations can reinforce brand positioning, deepen participant engagement, and support long-term relationships with key stakeholders.
Activation completed on April 23, 2026 · Written by the Belgian Marketing & Sales teams
