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The challenge

During the 2020 Super Bowl, the Kansas City Chiefs went head to head with the San Francisco 49ers to earn their title as NFL champions.

The challenge was to create unique experiences for the different brands activating at the Super Bowl.

Our solution

sharingbox created an experience for each brand to let fans show their team spirit in various ways through photos, gifs, and videos.

Whether you were there to cheer on your team or just have a good time, sharingbox provided unique ways to capture those memories.

Guests enjoying a photo booth experience by SharingBox, with vibrant purple lighting and visible excitement, at the 2020 super bowl

the results

There were a total of 15 activations to capture the endless amount of memories during the 2020 Super Bowl. Over 4,500 photos were captured during the weekend,  leading to an  80% email open rate with 20% open landing pages.

+ 4500

Photos taken

+ 10,075

Email views counts

+ 15

Activations

+ 80 %

Emails opened

+ 20 %

Open landing pages


the gallery